Changing a business name these days is a huge and risky undertaking. Simply trying to find a new website name is extremely difficult! Plus, we felt that new name should be more than just words with a web address still available - it should have some meaning and significance.
Thinking back on the fundamentals, I asked the question: Why do we make cloth diapers and not some other product? I'm not sure I would even be in business if it were some other product! What are the things that influenced me to start this business? Lifelong interest in the environment and conservation. My nurturing instincts as a mother, wanting my babies to be utterly comfortable. My love of fabric and pattern, sewing and design. It all came together around cloth diapers.
I slept on it more than a few nights. Lying there between sleep and waking, I kept having this vision of a little person crawling or toddling around with a star symbol on the back of their diaper. These words came to me: "Every baby is a bright star."
We asked around, brainstormed, and generated a long list of potential business names. Some were funny, some were silly, some were just okay - and most of them were already "taken" as a business name or website address. Bright Star was still on my list, perhaps saving the best for last.
The moment I typed in brightstarbaby.com and saw that it was available - and there wasn't another "Bright Star" in the cloth diaper business - was thrilling. That was it! And a great fit with our mission: "Every baby is an opportunity to change the world, starting with washable reusable diapers."
Bright Star is the diaper label. The word "baby" isn't on the label because it's self-evident, we know this a baby, a "bright star" in the universe. Should we expand into other areas, Bright Star will still fit. The cloth diaper store is Bright Star Baby. With any luck this will carry us forward for years to come.
Love it!
ReplyDeleteI think it's perfect.
ReplyDelete