Monday, December 19, 2011

My "babies" finally have cute names!

Meet the short and snappy new product names:
Solo Luxe AIO
Sprout Up OS AI2
Switcheroo Cover-n-2
Makes it easier to find what's what, doesn't it? Muddled on the differences between them? We have a chart for that! We'll be gradually phasing in these names on the hangtags and such. Since there have been some naming issues in past (ahem), I'm taking it slow on these.

Wednesday, December 14, 2011

Is Peachy Green a WAHM business?

You betcha! Peachy Green is run by one woman, me!

My name is Dawn Bucholtz and I work from home. I plan the diaper print and color selections, gather all the materials needed, and hand them off to the seamstresses. Right now we have three people primarily doing the sewing. They work at at separate nearby location -- I have dedicated space in my home but not that much!

The seamstresses have a professional cutter slice the fabric into the necessary shapes and then they do all the sewing. Then diapers come back to me. I inspect and in some cases assemble, apply the hang tags, and do all the shipping and order fulfillment and customer service.

Did I mention that I do all this with a 5-year-old at my side? Oh yeah, I'm a WAHM for sure. I also have two school-age children with all their activities to wrangle. My husband is a teacher, so he's got students to mentor as well. It's never a dull moment around here!

Good Grief, Why all the name changes?

I hate that people are still talking about the name changes so much. It is embarrassing to me. I wish so much I had thought of "Peachy Green" right from the start. Still...2 years later...I am getting restaurant marketing calls several times a week. Someone called me yesterday about credit card processing systems. I asked if they thought they were calling a restaurant, and they said yes, they had gotten the information from a business list book at a library!

I never put myself on these lists, of course. Several times over the Fishnoodles years, I had people contact me to say they loved the look of Fishnoodles diapers but the name was so gross to them (fish + poop + noodles) that they couldn't bring themselves to try one. (You know how fish poop looks like a little noodle? Honestly that never occurred to me, but once it was "out there" on the internet I knew I had to change the name).

So I tried to pick something positive and uplifting - Bright Star Baby. The Bright Starts corporation doesn't make diapers and the words are not the same, so we never expected they would come after us. I still think we might have won if it went to court, but who has money for all those legal fees? We settled by changing names - again - bleh! That whole deal was truly been one of the most stressful things to even happen to me.

I'm trying to just keep moving in a positive direction, and not quitting because I still believe in the products we make, I still think they are pretty darn awesome, and deserve a chance to get better known in the CD community. I absolutely love the Peachy Green name, and I just wish I could turn back the clock and start all over!

"Just Peachy" Diaper Giveaway!

October 21, 2011

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Peachy Green is giving away a Special Edition diaper! Enter to win an All in One diaper done up in Peachy Green signature colors.
 
This "Just Peachy" diaper is a perfectly gender neutral, easy to use cloth diaper. You can't buy this Special Edition diaper anywhere - but you can win it! Just follow these three steps:
  1. Like Peachy Green on Facebook http://www.facebook.com/PeachyGreenDiapers
  2. Join the Peachy Green mailing list http://www.peachygreendiapers.com (look to left side of page)
  3. Post a comment on Peachy Green Facebook (= 1 entry)
OR 3. [optional] Post a photo of your little one in a Bright Star Baby diaper or cover [because they are the same as Peachy Green] to Peachy Green facebook with age and weight (= 3 entries). Please note that we may add your photo to the Baby Gallery - it really helps parents see how the diapers fit on different babies.
Entries will be taken between October 21 and 31. The winner will be chosen on November 1 and will receive a "Just Peachy" diaper by mail, free!

Peachy Green, a new line of cloth diapers by the makers of Bright Star Baby

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October 1, 2011

Peachy Green is new on the scene, yet these diapers and covers are already tried, tested, and proven with many published reviews by top bloggers who rate them highly. Peachy Green is Bright Star Baby with a new name - same great fit, fabrics, and makers. The only thing that has changed is the label.
Why the new name? Bright Star Baby was forced to change business names by a large corporation protecting its trademark. While Bright Star Baby did not agree with this challenge, they also felt they were left with no other choice. So the folks at Bright Star Baby got creative and came up with Peachy Green. “Peachy” means excellent, and “peachy keen” means cool or awesome. And then, because cloth diapers are reusable and lighten the load on landfills, ”peachy keen” became Peachy Green. If the peach logo reminds you a little bit of a rounded baby bottom, that's no accident!
The new name really reflects what this line of cloth diapers and covers is all about. People are paying more attention these days to where the things they use, eat, and wear are made, how they are made, and how far they travel.
Peachy Green diapers and covers are always local and in season. Not only are they sewn in the USA, but they are sewn locally to the company headquarters. Company owner Dawn Bucholtz is able to pick them up, take a careful look at how production is going, and chat with the great team of Americans who do the sewing.
Peachy Green diapers are also fresh and in season. Peachy Green releases a new collection of diapers and covers about every two months, with colors and prints inspired by nature and reflecting the seasons. There is a constantly changing array of prints and colors to delight cloth diaper shoppers throughout the year.
The first collection under the new label will be released around October 28, 2011. You can find them at www.peachygreendiapers.com

Friday, September 30, 2011

Last day to save

Last day to save on Bright Star Baby!

The BLAST sale ends today - this is the last day to get all in one diapers at 15% off, diaper covers at great discounts, and matching shirts too!

New website is live!


You can find us at www.peachygreendiapers.com  We would be so honored if you would bookmark the new site. And we hope you will, because...

Preorders start Saturday!

The Peachy Green one size all in two will be open for preorders on October 1st (around 8am, I gotta have a chance to get a cup of coffee first). With one shell and a two-pack of soakers, you get two diaper changes worth of bamboo fleece goodness. This may be the trimmest one-size diaper yet. Try it and tell us what you think!

Tuesday, September 27, 2011

Bright Star Baby Big News

Big News #1: Bright Star Baby is changing names!

Yep, you read that right. Out of the blue, BSB got a letter demanding that we change our business name. The issue? Our business name was too close to another business' trademarked name. We eventually decided to comply - we're lovers, not fighters. So hey, life hands you lemons, you make lemonade. Or in this case, peaches.

We had to come up with a new name, so we got a little crazy, a little creative, and came up with a fresh new brand name: Peachy Green! “Peachy” means excellent, and “peachy keen” means cool or awesome. We took ”peachy keen” and tweaked it to Peachy Green. After all, cloth diapers are reusable and lighten the load on landfills, so they're “green.”
The peach logo might remind you a little bit of a rounded baby bottom. And the green leaf rising out of the top is like a flag, waving because we're here, alive and kickin', and not going down without a fight.
Peachy Green AIO diapers and covers are the same as Bright Star Baby - same great fit, fabrics, and makers. The only thing that's changing is the label. Over the next week, our website will become Peachy Green. It takes a while and we have to do it "live" so you may see oddities as we transition.

We wouldn't have changed names if we weren't forced into it. But now that we are going there, we're going to embrace the new name and have a Peachy Green party! Come join us! Just head on over to Facebook and tell us what you think of Peachy Green. We're going to do some exciting giveaways, so the sooner you join on, the more opportunities to win!

Big News #2: we have a new one-size diaper system!


Coming soon - The Peachy Green One Size All in Two. This diaper system features a diaper shell that can be used for multiple changes, and bamboo fleece soakers for super absorbant natural-fiber goodness. The shell and soakers are both one-size! They adjust through sizes 0, 1, and 2 to grow with your baby.

How does it work? Start with the soaker - turn it upside down and snap it into position for size 0, 1, or 2.

Now it's set and you can leave it there until baby grows. Flip the soaker over and snap into the shell.

Now fasten the diaper onto baby - the 3 rise settings and 5 rows of waist/leg settings give you tons of adjustments! Wait a couple hours...Time to change? Snap out the wet soaker. Snap in a dry soaker. Go!

On the inside of the shell, the buttery soft microfleece resists wetness. If your baby is a super soaker, you may need to let the shell dry a little before re-use. This is easy to do if you rotate two or more shells.

The new All in Two comes in colors and prints! Preorders start October 1, with an anticipated ship date of October 10. Check our website or your favorite retailer to reserve yours.


Big News #3: get while the getting's good!

The BLAST Sale on All in Ones, Covers, and Matching Shirts ends Friday September 30. Get your favorites while they're on sale! The quantity of many colors and prints is getting limited, and some have sold out. These will not be restocked! So snap up the ones you love while they last.

In the future, we will be releasing our popular All in One diapers and side snap Diaper Covers under the Peachy Green label. Nothing is changing except for the label...and the colors and prints. The Fall Collection with new colors and prints will be coming out in about a month - stay tuned!